Wednesday 24 February 2016

Introduction

SEO is an important consideration for marketers because it tells how much customer has searched about a company. In shoes industry puma and vans are competitors however they have different target markets. Puma targets more of athletes (Puma, 2015) whereas vans target mainly skaters  (Vans, 2016). Both of these brands have high recognition in market. The objective is to determine which of the two sites has higher SEO.


Screen Captures of both home pages:

SEO Considerations

Puma

Vans

 

URL:

Keywords used on each site:
·         Puma Sneakers
·         Puma Ballerinas
·         Puma Running
·         Puma Training
·         Puma Soccer
·         Puma Golf
·         Puma Sandals
·         Vans
·         vans shoes
·         vans pro skate
·         vans surf
·         vans OTW collection
·         vans LXVI
·         snow
Frequency of Keywords:
high
Intermediate
Locations of keywords:
Under products and on home page
Under products and some new arrivals on home page
Keywords in URL:

Puma, men’s , woman’s, kid’s
Vans

<title>

Shoes, Clothing and Sportswear - PUMA® Official Online Store
Vans | Shoes, Clothing, News and More | Shop Now
<meta name="description" content=“”/>
Shop the largest selection of PUMA&reg; styles online including shoes, running gear, &amp; more. Plus: Free Shipping with min. purchase &amp; Free Returns on all US orders.

Shop at Vans for shoes, clothing and accessories. Browse event news, upcoming products, contests, videos, and much more! Authentic since 1966
<meta name="keywords" content=""/>
Puma CA

Site upload speed:

4.20 sec
3.88 sec
Quality of written content:
high
intermediate
Quality of Visual Content:
high
high
Alt Text used:

Forever faster puma
Of the wall
Captions used:

The ignite ultimate
Vans Hi standard series
Quality of Layout:

excellent

excellent
Call-to-action:

Store locator, new arrivals , trending now. Show soccer, shop motorsport ,shop training, shop now, shop men’s shop women’s
See the product, store locator
Anchor Text:

Football, Running, Training, Golf, and Motorsport
Snowboard jam, skate, surf , snow, men woman
Mobile Friendly:

yes
yes
Content is “shareable”:

yes
yes
Links to Social Media:

Facebook, twitter, YouTube, Pinterest and Instagram
Facebook, twitter, YouTube, Pinterest and Instagram

SERP ranking results when using keywords from this table:
200
220

                                                                                                                                                                                                                                                            ,

Summary:

Both of the websites have exquisite strengths and also little similarities. Puma’s strength is that they have higher frequency of keywords which allows customer to have an easy access to their official website, their keywords have 200 results on SERP. Vans strength is that keywords like Vans, vans, shoes vans pro skate vans surf vans OTW collection vans LXVI snow have quiet high rankings on SERP. The similarities are that both of these brands use same social media accounts to link with customers and last but not the least they both have a store locator on their official website.

Conclusion:

Shoes, Clothing and Sportswear - PUMA® Official Online Store Vans | Shoes, Clothing, News and More | Shop Now <meta name="description" content=“”/> Shop the largest selection of PUMA® styles online including shoes, running gear, & more. Plus: Free Shipping with min. purchase & Free Returns on all US orders. Shop at Vans for shoes, clothing and accessories. Browse event news, upcoming products, contests, videos, and much more! Authentic since 1966 <meta name="keywords" content=""/> Puma CA Site upload speed: 4.20 sec 3.88 sec Quality of written content: high intermediate Quality of Visual Content: high high Alt Text used: Forever faster puma Of the wall Captions used: The ignite ultimate Vans Hi standard series Quality of Layout: excellent excellent Call-to-action: Store locator, new arrivals , trending now. Show soccer, shop motorsport ,shop training, shop now, shop men’s shop women’s See the product, store locator Anchor Text: Football, Running, Training, Golf, and Motorsport Snowboard jam, skate, surf , snow, men woman Mobile Friendly: yes yes Content is “shareable”: yes yes Links to Social Media: Facebook, twitter, YouTube, Pinterest and Instagram Facebook, twitter, YouTube, Pinterest and Instagram SERP ranking results when using keywords from this table: 200 220 , Summary: Both of the websites have exquisite strengths and also little similarities. Puma’s strength is that they have higher frequency of keywords which allows customer to have an easy access to their official website, their keywords have 200 results on SERP. Vans strength is that keywords like Vans, vans, shoes vans pro skate vans surf vans OTW collection vans LXVI snow have quiet high rankings on SERP. The similarities are that both of these brands use same social media accounts to link with customers and last but not the least they both have a store locator on their official website. Conclusion: It was very hard to determine the best SEO between two brands but after considering all the facts I believe the winner is Vans because it has slightly more results of SERP than puma. Also Vans website takes 3.88 sec to upload however puma’s website takes 4.20 sec.
It was very hard to determine the best SEO between two brands but after considering all the facts I believe the winner is Vans because it has slightly more results of SERP than puma. Also Vans website takes 3.88 sec to upload however puma’s website takes 4.20 sec. 

SEO analysis of Nike Versus Aldo


Introduction

 SEO play an important role in marketing because it helps the website to get high rank in search engines. If the websites has higher ranks than it means people easily get to your sites. In case of shoes, I have chosen two most popular brands in Canada-Nike and Aldo. I got many keywords for both brands. Some of them are –New arrivals, Training and gym and Nike sportswear. The main reason behind this is to find out which shoes brand has strongest SEO.



SEO considerations Aldo Nike
Screen Captures


URL-
Keywords used on each site
Shop, New Arrivals, Sale, shoes Canada,
Women, Men
customize with Nike, Nike sportswear, training and gym, always in motion
Frequency of Keywords 1 to 25 times 1 to 35 times
Location of Keywords Homepage Homepage
Keywords in URL Branded,Aldo,Search   N/A
<title> ALDO Canada | Shoes, Boots, Sandals, Handbags & Accessories Nike Official Site. Nike.com (CA)
<meta name="description" content=“”/> The destination for style-conscious shoppers, ALDO Shoes Canada is all about accessibly-priced on-trend fashion footwear & accessories
"Free delivery and returns | Shop the latest Nike products and discover Nike sports, athletes, technology, training and more.”
<meta name="keywords" content=""/> Not Available Not Available
Site upload speed:
Medium to high(ONE SECOND) Medium to high(ONE SECOND)
Quality of written content: Low Medium
Quality of visuals content: High High
Alt text used 18 times26 times
Captions used Yes Yes
Quality of layout Low High
Call-to-action:
YesYes
Anchor Text:
YesYes
Mobile Friendly Yes Yes
Content Shareable Yes Yes
Links to Social Media:
Facebook ,Twitter, P interest, Blog, YouTube and Instagram
Twitter, Facebook, Instagram and YouTube
SERP ranking results when using keywords from this table:
First page
Rank no.-5
Or
Low 
First page
Rank no.-1
Or
High


Summary: 

Aldo strongest point is they have good quality of visuals and captions. In the URL of Aldo, keywords are present while in the case of Nike, there is keyword found. But Nike has high quality of layout, visuals and captions. The keywords for Aldo are Shop, New Arrivals, Sale, and Sandals and for Nike we have customize with Nike, Nike sportswear, training and gym and always in motion. Instead of all these things, Nike has high ranks in SERP results than Aldo by using above keywords.

 Conclusion:

In the Shoe Industry, we all know both Aldo and Nike are famous brand .After using keywords for their sites like shoes, customize in Nike, Nike sportswear, etc. I find that the winner of SEO Search analysis is Nike Because of their higher rank than Aldo.

SEO ANALYSIS REEBOK VS UNDER ARMOUR

Introduction

 SEO is an integral part in business for marketers because it helps the both users and the search engine robots in understanding your website. The reebok and under armour both have strong reputation in footwear industry. There is a strong competition between both of these. Moreover, reebok and under armour both have strong keywords to get best ranking results on search engines, like- athletics shoes and design your own. The purpose is to find out that, which of the both sites has a stronger SEO.

 
SEO Considerations Reebok  Under armour  
Screenshots 

Linkshttp://www.reebok.cahttps://www.underarmour.com
Keywords used on each site Reebok global, crossfit gear, design your own  sports apparel, workout shoes, athletic shoes, under armour sports 
Frequency of Keywords 8-144-12
Locations of keywords Home page, features, about us Homepage, categories 
Keywords in URL Reebok, CA, site No keywords expect under armour 
<title> 
Reebok Canada official website Under Armour Sports Apparel, Athletic Shoes, & Accessories
<meta name="description" content=“”/> Shop Reebok CrossFit Shoes and Apparel, ZQuick and Training Gear from the Reebok Canada Official Website. Free Shipping and Returns on All Orders Official Site: Empowering athletes everywhere, Under Armour delivers innovative sports apparel, shoes, &amp; accessories. FREE SHIPPING available in Canada
<meta name="keywords" content=""/> No information No
Site upload speed Low to medium (0.60) seconds Medium to high (within a second)
Quality of written content Medium High
Quality of Visual Content High High
Alt Text used Yes Yes
Captions used Yes Yes
Quality of Layout Yes Yes
Call-to-action Yes Yes
Anchor Text Yes Yes
Mobile Friendly Yes Yes
Content is “shareable”:
Yes Yes
Links to Social Media Yes (Facebook, twitter, Instagram) 
Yes (Facebook, Instagram, twitter, google plus) 
SERP ranking results when using keywords from this table 2nd place on the first page  1st on first page

Summary:
Rebook has good reputation and strengths because it has good captions, high quality of visual contents and rich quality of layout. Under armour has good strengths with the use of high visual and written content, rich layout, and perfect call to action. Both have different keywords like reebok use Reebok global, crossfit gear, design your own and under armour use sports apparel, workout shoes, athletic shoes, under armour sports as keywords. Reebok ranked 2nd when we search these keywords but under armour got 1st position when we search the keywords like- sports apparel, workout shoes, athletic shoes, under armour sports.
Conclusion:
 In the footwear industry reebok and under armour have well established business. But the both companies have different ranking on search engines according to their SEO and keywords that they use. So according to my research I conclude that the winner would be under armour.

Monday 22 February 2016

Hello everyone this is our first post in this blog. This is a Adidas superstar model which has unique combination of blue and white and these shoes have 4.5 out of 5 stars at every site and have super positive reviews about relaxing, stylish and perfect fit. We are trying to spread awareness about stylish shoes for who wants to get selected piece from the rush of stuff and if you like these ones you can take this picture and show at any store and get information about this.
Thank You Everyone to see this post if you like this post please leave comments. We will be in a contact with you and will come with more good posts.



Wednesday 17 February 2016

Welcome to " A Digital Marketing Analysis of Top Shoes Brands".

Introducing our Blog:

This is a blog that would demonstrate a variety of shoes brands and their special and unique models which are in high demands among different kind of people. This blog is part of Digital Marketing Course for Sheridan college.

The brands that we are going to represents:
  • Nike 
  • Aldo
  • Under Armour
  • Reebok
  • Adidas
  • Timberland
  • Vans
  • Puma
Arshdeep Sharma
Student at Sheridan College

Introducing our Members

These are the members of our blog who are gonna post in this:

Arshdeep Sharma;
The First member is Arshdeep Sharma. He is in Business Marketing program and he is in a final semester of his program. He choose Aldo and Nike for his project.







Kashish Tehri

Kashish Tehri
Student at Sheridan  College
The second one is Kashish Tehri. He is also in Business Marketing program and he is in final semester of his program.
He is going to work on Puma and on Vans.













Sukhbir Singh
Sukhbir Singh
Student at Sheridan College

Sukhbir has major in Business Marketing at Sheridan College in davis campus. He is almost done his study with this program and this project is the part of his Digital Marketing Program. He is going to work on Reebok and Under Armour.









Sarbjeet Singh

Sarbjeet Singh
Student at Sheridan College
The fourth member of our team is Sarbjeet Singh. He has same program as ours and he is also in final semester in Sheridan college. He is gonna work on his two choosen brands and the name of brands are Adidas and Timberland.