SEO ANALYSIS REEBOK VS UNDER ARMOUR

Introduction

 SEO is an integral part in business for marketers because it helps the both users and the search engine robots in understanding your website. The reebok and under armour both have strong reputation in footwear industry. There is a strong competition between both of these. Moreover, reebok and under armour both have strong keywords to get best ranking results on search engines, like- athletics shoes and design your own. The purpose is to find out that, which of the both sites has a stronger SEO.

 

SEO Considerations	Reebok	Under armour
Screenshots
Links	http://www.reebok.ca	https://www.underarmour.com
Keywords used on each site	Reebok global, crossfit gear, design your own	sports apparel, workout shoes, athletic shoes, under armour sports
Frequency of Keywords	8-14	4-12
Locations of keywords	Home page, features, about us	Homepage, categories
Keywords in URL	Reebok, CA, site	No keywords expect under armour
<title>	Reebok Canada official website	Under Armour Sports Apparel, Athletic Shoes, & Accessories
<meta name="description" content=“”/>	Shop Reebok CrossFit Shoes and Apparel, ZQuick and Training Gear from the Reebok Canada Official Website. Free Shipping and Returns on All Orders	Official Site: Empowering athletes everywhere, Under Armour delivers innovative sports apparel, shoes, &amp; accessories. FREE SHIPPING available in Canada
<meta name="keywords" content=""/>	No information	No
Site upload speed	Low to medium (0.60) seconds	Medium to high (within a second)
Quality of written content	Medium	High
Quality of Visual Content	High	High
Alt Text used	Yes	Yes
Captions used	Yes	Yes
Quality of Layout	Yes	Yes
Call-to-action	Yes	Yes
Anchor Text	Yes	Yes
Mobile Friendly	Yes	Yes
Content is “shareable”:	Yes	Yes
Links to Social Media	Yes (Facebook, twitter, Instagram)	Yes (Facebook, Instagram, twitter, google plus)
SERP ranking results when using keywords from this table	2nd place on the first page	1st on first page

Summary:
Rebook has good reputation and strengths because it has good captions, high quality of visual contents and rich quality of layout. Under armour has good strengths with the use of high visual and written content, rich layout, and perfect call to action. Both have different keywords like reebok use Reebok global, crossfit gear, design your own and under armour use sports apparel, workout shoes, athletic shoes, under armour sports as keywords. Reebok ranked 2nd when we search these keywords but under armour got 1st position when we search the keywords like- sports apparel, workout shoes, athletic shoes, under armour sports.
Conclusion:
 In the footwear industry reebok and under armour have well established business. But the both companies have different ranking on search engines according to their SEO and keywords that they use. So according to my research I conclude that the winner would be under armour.