Final post

Hello friends,
Thanks for watching our blogs and videos. And thank you for sharing, liking, and, commenting on our posts. This whole project was so enjoyable and remember-able for us. The main motive of these posts was to demonstrate the various information about some famous shoes brands. Here is the link of our all our activities that we did and our all experience in a power point slideshow on YouTube.

https://youtu.be/ch0mFWH5PtA

Vans vs Puma Content Marketing

As both of the brands are popular enough, I would like to create marketing Campaign for Puma because of its well known image and a recognisable status.

·         I am creating this campaign for Puma because this is my favourite brand and I would like to work for this brand too.

·         My idea is to make aware all the people using different social media platform about this brand and create a new and interesting image to buy this brand as now a days this brand is not only for the athletes but it is widely sold for their uniqueness and comfort as well as for fashion purpose.

·         Our audience is the population which uses the social media in their daily activities ages between 15 to 35 years.

·         Our goals are to get as much likes as we can on different social media platforms.

·         We are planning to launch this campaign this summer

·         We are going to promote this on Facebook, twitter, Instagram and Google+.

·         We are going to use attractive and unique content on our pages, so that we can attract people to visit our blogs and pages. 

Puma Fan Pages

Facebook: https://www.facebook.com/PUMARunning/ is the fan page of Puma which is active most of the time and has a lot of likes on it.

Twitter: https://twitter.com/PUMA_Py is an active puma fan page on twitter. It post about the Puma new arrivals and also use keywords and hashtags in their tweets. It has a huge number of followers and a high rating. 

Instagram: This is one of the most attractive and common and popular platforms of Social Media Websites because it is easy to use and posts only images and videos. There are many fan pages of Puma on Instagram but https://www.instagram.com/pumabyrihanna/ is a popular puma fan page we found on Instagram. 

This fan page mainly posts about the Puma Girls collection and is famous among the girls.

Vans Fan Pages

Fan Pages are the unofficial pages related to the specific brand where people can post related images, descriptions or videos and share their thoughts about that brand on social media.

Vans has many fan pages which are created by their fans or customers who like their products and services.

Facebook: There are many pages related to vans but https://www.facebook.com/Vans.Officail/ page is one of the most interesting pages we found on Facebook.  

Twitter: As Vans is a popular and an international brand which is famous all over the globe. It has a large number of fans and followers. https://twitter.com/vans_mx is one of the most interesting and famous page we found on twitter.

Instagram: https://www.instagram.com/p/BBwOMHkl8Uh/ is the Instagram vans fan page. It is the only page where people post images of their own shoes and share their experience with others. 

These are the fan pages of Vans found on different social media platforms. People share their experience about the product and services through posting and comments. All viewwers expects these fan pages to be active most of the times and keep on posting images and videos related to new arrival shoes.

Vans vs Puma on Youtube

•       Vans upload 3-4 videos in a single day and Puma is not very active on Youtube, they upload a video after every week but their videos are always eye catching and motivational. They keep it short and attractive.
•        Vans stress on the history of their company and posts the videos related to the making and history of Vans. They also upload videos related to their events which are driven by them on different places. On the other hand, Puma mainly upload the advertising videos on YouTube and make aware their customers about their upcoming products.
•        They link their other social media accounts through youtube and also provide description about the company.
• 
• Vans: https://www.youtube.com/watch?v=7p7ulr_VPcA . This is the link of one of the most successful videos uploaded by Vans. The title of this video is Vans Mexico Skate Tour in Berlin. This video is viewed more than 500,000 times and has 2863 likes. Puma: https://www.youtube.com/watch?v=NYQvQOssMlk this is the link of one of the most famous as well as successful advertisements of Puma. This video is viewed more than 2 million times in just two months and has 86 likes.
• The video uploaded by Vans was successful because it is related with the people who are adventurous and love extreme sports. Puma uploaded an advertising video which had a great impact on the viewers because of its graphics and the game.

Vans vs Puma on Instagram

•      Vans posts almost 2-3 posts everyday whereas Puma posts only single post in a day.
•      Both brands posts videos and images as this social media website is made for just images and videos. These brands posts about the new arrivals and the events related to their company.
•     This website is basically used for posting images and short videos up to 15 seconds only. So, these brand have to post important stuff in this limited time. These posts contain hashtags as well as keywords. Hashtags help the users to find this brand easily on Instagram and are used widely.
•             Vans’s most successful image in these few days is same as they posted on twitter. Here is the link of that post: https://www.instagram.com/p/BDE76SwSp9v/?taken-by=vans.                            Puma’s most successful post on Instagram in few days was a picture which shows a trainer with basketball: https://www.instagram.com/p/BC56IN7Cw9x/?taken-by=puma.
•             Vans post got more than 92 thousand likes and more than 250 comments where as Puma’s post got more than 62 thousand likes and a huge number of comments as compared to vans they got 2000 comments.
•              These two posts were successful because they took care of what their customers want. They made their post attractive and linked them to athletic trainers and athletes which helped them a lot.

Vans vs Puma on Twitter

Vans and Puma, both post creative images and videos on twitter. This is our comparison which we got after studying both brands.

·         Puma, like Facebook they go for a single post a day whereas Vans post at least two posts a day.

·         Vans is as much popular on twitter like puma. Vans posts about the promotions and new products on twitter and many videos about the history of Vans to aware the loyal customers of Vans about the history of the company. As we talk about Puma, this brand posts motivational videos related to their company and sponsored athletes.

·         Vans follows the 50/50 rule on twitter but Puma doesn’t go for 50/50 rule rather than motivation

·         Vans use many keywords and hashtags in their posts like #houseofvans and #vans_66 to make their page easier to find on twitter. Puma also use some keywords and hashtags like #turniton and #CHOOSESPEED.

·         This is the most successful post of Vans on twitter which got 162 re-tweets and 539 likes.

·         

·         This is the most successful post of Puma which got more than 1700 likes and474 re-tweets.

·       These two posts were successful because of their meaningfulness. Both of the posts used 50/50 rule and promote their snap-chat id.

Vans vs Puma on Facebook

After studying the last 25 posts of both brands, we can now compare both brands through Facebook in such a way:
·         Vans post at least two times on Facebook whereas Puma does 1 post a day.
·         Vans posts about new arrivals and the promotions. As I have seen in last 25 posts of vans on              Facebook, Vans mainly stress in the field of celebrity endorsement and promote their products            with the help of snowboarding events.
       As we talk about Puma, It is also a very popular brand and posts about their new products but              apart from that Puma posts their advertisement videos to aware their loyal customers about their          new products.
·         Vans always use the 50/50 rule in their most of the posts but on the other hand, Puma doesn’t go          with the 50/50 rule very much, they care about their product awareness.
·         Style is Everything: this is the keyword used by Vans very often in their posts. As we talk about          Puma, they use Puma Training in their posts
·         This was posted by Vans on December 9 and seems to be most successful post because there are          6400 likes and 560 shares on this post.

This video was posted by Puma on March 3, and one of the most successful posts of Puma because this post have 223,000 views, more than 3000 likes and 753 shares.

·         These posts are successful because both posts seems to be very attractive and they have use eye-catching colors.

Under armour vs Reebok content marketing

Blog post 7-

The digital marketing campaign for the under armour is very interesting and successful. I would create the marketing campaign for the Reebok brand because it does not provide their effective digital marketing strategies.

• Our strategy would be to give special offers and discounts to the regular or loyal customers.
• Reebok’s audience would be all the people who follow the reebok’s accounts and pages on social media.
• The major objective would be to give proper customer services and satisfaction through our effective and efficient efforts.
• The launching of products or brands would be in summer around mid-June because of sports month.
• The online websites and social media would be used to attract more and more audience by using different eye-catching videos and images.
• As I mentioned above, that websites and social media would be used to satisfy the current or regular customers and attract the more new customers through various deals and offers. 

Nike Vs Aldo Shoes Content Marketing

Nike Vs Aldo Shoes

We know both Nike and Aldo Shoes are famous brand through put the world but we know most of them is Nike successful. That is why I will choose Nike for Digital Marketing Campaign.

• My idea is to use special promotional strategies to attract more customers by offering him/ her discount and coupon on shoes.

•  For this campaigning, my main target market is Young students. Because they are going to gym and playing games and we know nike is sports brand.

•  Our major or main target is to engage more customers or people to our brand for long time by increasing our followers, likes and subscribers on the social media platform. 

• For this launching , I will suggest new  year is good time because at this , most of people would like to buy new thing and they are attracted towards the discount.

• For this , I will facebook because this is the number platform used all over the world. Facebook play a significant role in this to attract customers and people towards the brand.

Reebok on 3 Social media fan pages

Blog post 6-

Reebok fan page on Facebook –

Reebok is also very popular among people and there are many pages of reebok on Facebook that are created by their fans. The most successful fan page is-

This page contains 3,772 likes and 5,496 views.

Twitter-

This fan page has pictures, videos and messages on its posts and here is the most popular page on twitter.

This page has 5,187 tweets and 1,025 likes.

Google+

Reebok has less fan following on google+ as compared to Facebook and twitter but even then it has many fan pages on google+ like-

This page has 22 followers and 403,347 views.

Aldo Shoes Fan Page

Facebook

We know all brand have their fan. One of them created page by name Aldo lovers. It is page just created for fun. In this page,members posted the picture and videos

Twitter

 Here, fan using the same brand name for fan page on twitter. It had 589 followers and total of 154 tweets. On this page, people share the image and videos of the shoes.

Google+

On Google+ , we know Aldo is not very active. As a result they have limited number of FANS. This is the page created by the Aldo lovers . They just create it for fun. They hardly post anything on this post.

Under armour on 3 social media fan pages

Blog Post 5-

Under armour fan page on Facebook-

As we know that Facebook is used very widely in all over the world. This is one of the best fan page of under armour on Facebook.

This page contains 155,983 likes 233,887 views on Facebook.

Twitter-

Twitter is very popular among the youth and there are so many fan pages of under armour on twitter and one of the best fan page of under armour on twitter is-

      

This page has 471 tweets and 881 likes on twitter.

Google plus-

Under armours also have their fan following on google plus and there are so many pages of under armour on google+ that are created by their fans. One of the most popular page is-

This page has 101 followers and 18,769 views.

Nike Fan Page

On the following three social media network , they have following page as fan page-

Facebook

Nike having number of fan page on the Facebook but there is only one which seems to best successful.

 This is the Nike fan page created by someone in Dubai. It has total of 13,309 likes on their fan club page. On this page, they share the pictures of the Nike shoes. On average , after two months , they post on Facebook.

Twitter

Nike fan page on twitter is by name @fabsofcoc. This page having 1,024 followers and 460 likes. They also tweet photos of Nike shoes. It is the page created by fan to promote more and more Nike throughout the world.

 Google+

Nike fan is the page created by the brand lovers who love to wear Nike. This fan page having 12 followers and more 15,000 views. They are not very active. They mostly upload the photos of the Nike shoes.

Under armour vs Reebok on YouTube

Blog Post 4-

Under armour-

Under armour upload their posts on YouTube after couple of weeks.

The maximum limit of the videos is approximately 2-3 minutes. They make their video very attractive and interesting to attract more customers.

The most recent and successful post is-

(A)   Under armour- Rule Yourself.

Link - https://www.youtube.com/watch?v=Xh9jAD1ofm4

This post has 24,891 likes and 4,033,422 views.

This video is based on physical efforts by the professional athletes.

Reebok-

Reebok upload their posts after every month and the most recent video is posted 3 days ago.

Most of the videos have 2-3 minutes of maximum length and all these videos contains special features, designs and texture.

The most successful video of reebok is-

(A)   Freak show- Be more human

Link- https://www.youtube.com/watch?v=UDb-7DY3CjU

This video have 13,286,876 views and 13,586 likes.

This video shows the adventures activities which makes it successful.

Twitter

Blog Post 2

Adidas official page on twitter is @Adidas. It has 2.61 followers on page and 3,587 likes on their page and has 3,542 total number of tweets which is very good thing that they are promoting their brand continuously.

·         They post mostly after 2 or 3 days in a week that means they are very active on twitter

·         They tweets images of products, Videos and upcoming things to get attraction of people.

·         Adidas is using 50/50 rule to promote their products.

This is a screenshot of most recent post of Adidas on twitter;-

 Timberland official page on twitter is @Timberland. It has 141 k followers on it and has 1755 likes on page. 

They have many less post on twitter that means they are less active on social media.

they always post videos which contains their products and brand promotion. Timberland use 50/50 rules and there is a screenshot of latest tweet;-

Nike Vs Aldo Shoes on you tube

Nike

On YouTube Nike having 351,667 subscribers. They post videos on YouTube after two weeks.

 On YouTube they mostly post videos about their shoes by taking famous celebrities in them. They are using YouTube as a promotional tools. They also upload inspirational videos which motivate person to take part in game or sports.

 There are many videos share by Nike on the YouTube and they got number of views of them but there are some which are most successful. One of them is listed below.

Nike: Snow Day-https://www.youtube.com/watch?v=o2P5E7cFt9s

This videos having more than 10 million views on YouTube. They having 32,116 likes and the reason for success is, it is motivational and inspirational videos which motivate people to come out and play proper game. Don’t feel fear from the cold.

Aldo Shoes

On YouTube, Aldo shoes have only 3803 subscribers. After every two weeks they share videos with people on YouTube. They mostly share the videos of their latest design shoes on you tube. Through these videos, they also share the customer live experience at the Aldo Shoes stores. They also upload inspirational videos by using background music.

There are many videos every month share by Aldo Shoes on YouTube but there are only some which are most liked and viewed by the people. One of them is –

(1).Inspiration is everywhere Spring/summer 2016 https://www.youtube.com/watch?v=iHHU8rByDFA

It got more than 101k views with 2 likes. It is successful because it is inspirational videos. Aldo shoes having very less subscribers on the YouTube .

Blog Post 1

Brand A- Adidas

Brand B- Timberland

Adidas has way more likes than Timberland on Facebook. Adidas has 23,134,083 likes on Facebook and on the other hand Timberland has 6,364,489 likes. Frequency of Adidas post is much more than the Timberland post’s on Facebook.

·         Adidas post about products on regular basis like one day in a week.

·         They post the pictures and videos to promote their brand and attract customers

·         Adidas use the 50/50 rule to build the reputation of their product.

·         The successful post of Adidas is that which I shared the screen capture over the bullet points.

Timberland

·         Timberland mostly posts on special days or on occasion. They are less active on Facebook than Adidas.

·         They mostly post about their high top shoes which are very famous in Canada.

·         They also use the 50/50 rules to promote their brand.

·         Their posts makes them popular on social media by posting different images of their products or by Video.

Under armour vs Reebok on Google+

Blog Post 3-

• Under armour has 20, 228 followers on google+ with 2,444,430 views.
• Under armour is not so active on google+ and it post after one or two months.
• It use the videos and photos to attract the customers.
•  It uses the # hashtags on their every post like #ready for august.
• Their most successful posts are-

(A)

(B)

•     The success behind these posts is the attraction of the brands and the best quality.
• Reebok –
• Reebok has 692,612 followers with 4,810,067 views on google+
• Rebook is also not so active on google plus just like under armour and it also add their posts after one or two months.
• It also use video clips and photos to attract the customers.
• There is a #hashtag on their every post like #getpumped
• Their most recent posts are- (A)

                    

(B)

These posts show the practical things to make these posts real and successful.

Nike versus Aldo Shoes on Google+

Nike

On Google+ they are not very active so they have just two to three post in a month. But they having 4.3 million followers.

They post the same content which they are posting on the other social media platform like Facebook and twitter. They using photos and videos to attract more customers towards the Nike.

On this platform, there is proper description of each and every post. These Post also include link to the other site which are used by Nike to explain their content in good way. But on this, no keywords and hashtags are used by Nike.

The most recent successful post of Nike on Google+ is-

 (1). +Neymar Junior is never one to shy away from the spotlight. He turns every stadium into a stage. He attacks the defense with a style so fluid it’s like water flowing between rocks. But he also shines off the pitch. The Hypervenom Liquid Diamond is inspired by both his brilliant play and bright personality. 

“I think they will stand out because of that bright and energetic feeling you get from these boots. I think they have captured my bold and cheerful nature.” – Neymar Jr.

Learn more at: www.nike.com/hypervenom .It is post regarding the famous football player. Nike contributed their new design shoes to the famous player of football. This post having 5634 likes and share by 412 people.

 Aldo Shoes

Aldo having only 467 followers on Google+ is not very much active on this platform because there are only 1 or 2 posts seen in a month.

They are not using any kind of keywords or hashtags on their post. They post videos and photos to promote their product on this website. There is no description feature on this platform.

They are not very active so they do not have very much post. The recent post of Aldo Shoes are

(1). https://www.youtube.com/watch?v=PGK8JFtTjk0.

 It is the link to videos that from youtube share by the Aldo Shoes for the Google+ users. This post having 4 likes. But this videos is attractive which is good to influence customers towards the brand.