Vans vs Puma on Youtube

•       Vans upload 3-4 videos in a single day and Puma is not very active on Youtube, they upload a video after every week but their videos are always eye catching and motivational. They keep it short and attractive.
•        Vans stress on the history of their company and posts the videos related to the making and history of Vans. They also upload videos related to their events which are driven by them on different places. On the other hand, Puma mainly upload the advertising videos on YouTube and make aware their customers about their upcoming products.
•        They link their other social media accounts through youtube and also provide description about the company.
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• Vans: https://www.youtube.com/watch?v=7p7ulr_VPcA . This is the link of one of the most successful videos uploaded by Vans. The title of this video is Vans Mexico Skate Tour in Berlin. This video is viewed more than 500,000 times and has 2863 likes. Puma: https://www.youtube.com/watch?v=NYQvQOssMlk this is the link of one of the most famous as well as successful advertisements of Puma. This video is viewed more than 2 million times in just two months and has 86 likes.
• The video uploaded by Vans was successful because it is related with the people who are adventurous and love extreme sports. Puma uploaded an advertising video which had a great impact on the viewers because of its graphics and the game.