Vans vs Puma on Facebook

After studying the last 25 posts of both brands, we can now compare both brands through Facebook in such a way:
·         Vans post at least two times on Facebook whereas Puma does 1 post a day.
·         Vans posts about new arrivals and the promotions. As I have seen in last 25 posts of vans on              Facebook, Vans mainly stress in the field of celebrity endorsement and promote their products            with the help of snowboarding events.
       As we talk about Puma, It is also a very popular brand and posts about their new products but              apart from that Puma posts their advertisement videos to aware their loyal customers about their          new products.
·         Vans always use the 50/50 rule in their most of the posts but on the other hand, Puma doesn’t go          with the 50/50 rule very much, they care about their product awareness.
·         Style is Everything: this is the keyword used by Vans very often in their posts. As we talk about          Puma, they use Puma Training in their posts
·         This was posted by Vans on December 9 and seems to be most successful post because there are          6400 likes and 560 shares on this post.

This video was posted by Puma on March 3, and one of the most successful posts of Puma because this post have 223,000 views, more than 3000 likes and 753 shares.

·         These posts are successful because both posts seems to be very attractive and they have use eye-catching colors.