Vans vs Puma on Twitter

Vans and Puma, both post creative images and videos on twitter. This is our comparison which we got after studying both brands.

·         Puma, like Facebook they go for a single post a day whereas Vans post at least two posts a day.

·         Vans is as much popular on twitter like puma. Vans posts about the promotions and new products on twitter and many videos about the history of Vans to aware the loyal customers of Vans about the history of the company. As we talk about Puma, this brand posts motivational videos related to their company and sponsored athletes.

·         Vans follows the 50/50 rule on twitter but Puma doesn’t go for 50/50 rule rather than motivation

·         Vans use many keywords and hashtags in their posts like #houseofvans and #vans_66 to make their page easier to find on twitter. Puma also use some keywords and hashtags like #turniton and #CHOOSESPEED.

·         This is the most successful post of Vans on twitter which got 162 re-tweets and 539 likes.

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·         This is the most successful post of Puma which got more than 1700 likes and474 re-tweets.

·       These two posts were successful because of their meaningfulness. Both of the posts used 50/50 rule and promote their snap-chat id.