Nike
Nike is famous brand
throughout the world especially for their shoes. It have nearly 24 million
likes on official page of the Facebook.
Mostly Nike post
average of 4 posts in a month.
It posts pictures of
their new shoes which are coming in the Nike stores. They also use videos as
promotional tools, in which they properly describe about the shoes and their
benefits. Through these videos, they share the customer reviews and
satisfaction on the Facebook. They also use famous celebrities and sports
player in their videos to promote their newly branded shoes.
Nike use 50/50 rule on
Facebook to promote their product.
Nike do not use any
keywords on their post.
Nike having many post
but there is one of them which is most successful that are listed below-
Gear
up at Nike.com/getouthere.
This post having 199K Like on their post and 128,022 people share this post.
The reason for their
successful is in the videos they clear describe the shoes benefits and their
new design.
Aldo shoes
Aldo shoes having 2.09
Million likes on their official Facebook page.
Aldo daily post the
information about their brand on the Facebook.
They mostly prefer to
share the picture of their brand shoes. But they also use videos to promote
their brands officially.
Like other brands,
Aldo also use 50/50 rule for promotion.
There is one post
which is most successful-
(1). Canada's First Lady Sophie Grégoire Trudeau gave her
support to Canadian designers (including ALDO) during her historic visit to
Washington D.C. with husband Prime Minister Justin Trudeau.
This post got 89 likes
and share by 15 people.
This post is successful because one of them in which
picture of prime mister of Canada is shared. This post is used by Aldo to
promote their brand because picture showing PM wife using Aldo products.