Underarmour
Underarmour is a supplier of sportswear
and is specially known for its athletic and sports shoes. It is an American
company which starts offering footwear in 2005. Underarmour is highly promoted
by many famous celebrities and this company has a strong presence on social
media like Facebook, twitter, Instagram, Pinterest, LinkedIn and google+.
Facebook-
Underarmour has strong fan following on Facebook
with 4, 2789,649 likes. They update and post the new posts every week on
average. It use very attractive images and videos to attract more and more
people towards them. Their Facebook page recommend that their brand is suitable
for all ages of customers but even then, their main target is younger
generation. Its Facebook page give the feedback or replies in very short time
period.
Twitter-
Underarmour has strong presence on twitter
with 592k followers, 5373likes and 12.3k tweets. It has the same procedure of
postings i.e. new post after every week. The company promote their brands on
twitter by uploading eye catching videos and pictures to attract more and more
customers. They have quite good services on customer’s feedback and replies
within few hours.
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