Under armour vs Reebok on facebook

Blog post 1

Brand A- Under armour

Brand B- Reebok

Under armour has more Facebook likes than reebok. Under armour has 4,297,150 likes on Facebook whereas Reebok has 320,129 likes only. The frequency of under armour posts is much more than the reebok’s posts on Facebook.

·         Under armour posts on regular basis especially on weekends.

·         It posts the pictures as well as the videos related to the brand promotion to attract the customers.

·         Under armour use the 50/50 rule to build the reputation of their product.

·         The successful posts of under armour are-

a.       It’s what you do in the dark that puts you in the light. This post has 3.2 m views and 45k likes on Facebook.

b.      Hard work pays off. Under armour http://undrarmr.co/RYRules, this video has 1.4k view.

Reebok

·         Reebok posts are not so regular they post after one week or on some special occasions.

·         It use the special images related to the brand promotion to attract the more audience.

·         It use the 50/50 rules to promote their products.

·         Its attractive posts include images and videos makes it more successful and popular among people.