Nike: Social Media Strategy
Nike is marketing their products all over the world. It is one
of the famous brand which is specially know for selling sportswear. They are
using number of marketing strategies to make people aware about their brand.
They also using social media applications to promote the Nike. They are very
active on Facebook, Twitter, LinkedIn, YouTube, Google + and P interest.
- Nike has nearly 23.8 million fans on their official page
of Facebook. Here, they upload videos and photos of their newly shoes. They
provide information in detail about the benefits and flexibility of shoes. They
post the pictures and videos of their newly design shoes every week to attract
people. On Facebook, they share the personal experiences and views of famous
athlete through videos. Moreover, by comments they get response of the
customers and followers.
On twitter, Nike has 5.85 million followers and now their
total of tweets is 22.4K. Here, like Facebook they also share their videos and
thoughts of famous athletes to promote their brand in customer mind. They tweet
their post and videos on the average every week. They post videos of their new
designed shoes and sneakers for games like Basketball and football. They post
photos which consists of inspirational and motivational messages. Like on Facebook
by comments Nike get customer review and response but in twitter its name is
re tweet.
Google+
Nike having 4.3 million followers on Google+. They share the
pictures and videos to engage more and more customers to Nike. Like Facebook and
Twitter, they are uploading videos of famous athletes who are promoting Nike by
expressing views regarding Nike products or shoes. Usually every week, they
share videos with people or followers. In comments they got the reply from the
peoples.
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