Blog Post 1

Brand A- Adidas

Brand B- Timberland

Adidas has way more likes than Timberland on Facebook. Adidas has 23,134,083 likes on Facebook and on the other hand Timberland has 6,364,489 likes. Frequency of Adidas post is much more than the Timberland post’s on Facebook.

·         Adidas post about products on regular basis like one day in a week.

·         They post the pictures and videos to promote their brand and attract customers

·         Adidas use the 50/50 rule to build the reputation of their product.

·         The successful post of Adidas is that which I shared the screen capture over the bullet points.

Timberland

·         Timberland mostly posts on special days or on occasion. They are less active on Facebook than Adidas.

·         They mostly post about their high top shoes which are very famous in Canada.

·         They also use the 50/50 rules to promote their brand.

·         Their posts makes them popular on social media by posting different images of their products or by Video.