Nike versus Aldo Shoes on Facebook

Nike

Nike is famous brand throughout the world especially for their shoes. It have nearly 24 million likes on official page of the Facebook.

Mostly Nike post average of 4 posts in a month.

It posts pictures of their new shoes which are coming in the Nike stores. They also use videos as promotional tools, in which they properly describe about the shoes and their benefits. Through these videos, they share the customer reviews and satisfaction on the Facebook. They also use famous celebrities and sports player in their videos to promote their newly branded shoes.

Nike use 50/50 rule on Facebook to promote their product.

Nike do not use any keywords on their post.

Nike having many post but there is one  of them which is  most successful that are listed below-

(1). Roads are closed. School is cancelled. ‪#‎getouthere

Gear up at Nike.com/getouthere. This post having 199K Like on their post and 128,022 people share this post.

The reason for their successful is in the videos they clear describe the shoes benefits and their new design.

Aldo shoes

Aldo shoes having 2.09 Million likes on their official Facebook page.

Aldo daily post the information about their brand on the Facebook.

They mostly prefer to share the picture of their brand shoes. But they also use videos to promote their brands officially.

Like other brands, Aldo also use 50/50 rule for promotion.

There is one post which is most successful-

(1). Canada's First Lady Sophie Grégoire Trudeau gave her support to Canadian designers (including ALDO) during her historic visit to Washington D.C. with husband Prime Minister Justin Trudeau.

 This post got 89 likes and share by 15 people.

This post is  successful because one of them in which picture of prime mister of Canada is shared. This post is used by Aldo to promote their brand because picture showing PM wife using Aldo products.