Social Media Network:ALDO shoes

 ALDO shoes: Social Media Strategy

ALDO is brand which is famous for selling their shoes and accessories. They are also following the path of social media like other brand to promote their products all around the world. They are very active on social media apps like Facebook, Twitter, YouTube, Pinterest and Instagram. Here, we are working to examine the social media strategy of the ALDO shoes

Facebook

On Facebook, it has currently 2,086,860 followers. They are found to be very active on Facebook. They post about their products on an average of four days a week. They are using thoughts like “Inspiration is everywhere” to attract customers. They share their fresh design of shoes through videos on Facebook. They post pictures of their newly design casual kicks. In comments, they got typically reply from their brand lovers and customers regarding their new products experiences. With the help of comments, ALDO know about the customers what they want from ALDO.

Twitter

They have 135K followers with 16.7K tweets on twitter. Here, they also post videos and pictures of their new products to attract customers and to inspire him/her to buy ALDO. They also share news about their latest offer and discount plans on special occasions with customers. On twitter, ALDO shoes daily share videos and photos. Recently, they share the pictures Canadian Prime Minister. In which PM wife seen to wearing ALDO product. It is honorable moment for ALDO. They share this with everyone through their tweets.

GOOGLE+

ALDO shoes has only 464 followers on Google+. They are not very active on Google+. They share the pictures and videos of their products on this. They also share the personal experience and views of customer on this app through videos. They just got 2 or 3 likes and comments on their posts. They are not taking the benefits of this account because mostly people usually have an account on Facebook and twitter.