Vans vs Puma on Instagram

•      Vans posts almost 2-3 posts everyday whereas Puma posts only single post in a day.
•      Both brands posts videos and images as this social media website is made for just images and videos. These brands posts about the new arrivals and the events related to their company.
•     This website is basically used for posting images and short videos up to 15 seconds only. So, these brand have to post important stuff in this limited time. These posts contain hashtags as well as keywords. Hashtags help the users to find this brand easily on Instagram and are used widely.
•             Vans’s most successful image in these few days is same as they posted on twitter. Here is the link of that post: https://www.instagram.com/p/BDE76SwSp9v/?taken-by=vans.                            Puma’s most successful post on Instagram in few days was a picture which shows a trainer with basketball: https://www.instagram.com/p/BC56IN7Cw9x/?taken-by=puma.
•             Vans post got more than 92 thousand likes and more than 250 comments where as Puma’s post got more than 62 thousand likes and a huge number of comments as compared to vans they got 2000 comments.
•              These two posts were successful because they took care of what their customers want. They made their post attractive and linked them to athletic trainers and athletes which helped them a lot.