SEO analysis of Nike Versus Aldo

Introduction

 SEO play an important role in marketing because it helps the website to get high rank in search engines. If the websites has higher ranks than it means people easily get to your sites. In case of shoes, I have chosen two most popular brands in Canada-Nike and Aldo. I got many keywords for both brands. Some of them are –New arrivals, Training and gym and Nike sportswear. The main reason behind this is to find out which shoes brand has strongest SEO.

SEO considerations	Aldo	Nike
Screen Captures
URL-	http://www.aldoshoes.com/ca	http://www.nike.com/ca
Keywords used on each site	Shop, New Arrivals, Sale, shoes Canada, Women, Men	customize with Nike, Nike sportswear, training and gym, always in motion
Frequency of Keywords	1 to 25 times	1 to 35 times
Location of Keywords	Homepage	Homepage
Keywords in URL	Branded,Aldo,Search	N/A
<title>	ALDO Canada | Shoes, Boots, Sandals, Handbags & Accessories	Nike Official Site. Nike.com (CA)
<meta name="description" content=“”/>	The destination for style-conscious shoppers, ALDO Shoes Canada is all about accessibly-priced on-trend fashion footwear & accessories	"Free delivery and returns | Shop the latest Nike products and discover Nike sports, athletes, technology, training and more.”
<meta name="keywords" content=""/>	Not Available	Not Available
Site upload speed:	Medium to high(ONE SECOND)	Medium to high(ONE SECOND)
Quality of written content:	Low	Medium
Quality of visuals content:	High	High
Alt text used	18 times	26 times
Captions used	Yes	Yes
Quality of layout	Low	High
Call-to-action:	Yes	Yes
Anchor Text:	Yes	Yes
Mobile Friendly	Yes	Yes
Content Shareable	Yes	Yes
Links to Social Media:	Facebook ,Twitter, P interest, Blog, YouTube and Instagram	Twitter, Facebook, Instagram and YouTube
SERP ranking results when using keywords from this table:	First page Rank no.-5 Or Low	First page Rank no.-1 Or High

Summary: 

Aldo strongest point is they have good quality of visuals and captions. In the URL of Aldo, keywords are present while in the case of Nike, there is keyword found. But Nike has high quality of layout, visuals and captions. The keywords for Aldo are Shop, New Arrivals, Sale, and Sandals and for Nike we have customize with Nike, Nike sportswear, training and gym and always in motion. Instead of all these things, Nike has high ranks in SERP results than Aldo by using above keywords.

 Conclusion:

In the Shoe Industry, we all know both Aldo and Nike are famous brand .After using keywords for their sites like shoes, customize in Nike, Nike sportswear, etc. I find that the winner of SEO Search analysis is Nike Because of their higher rank than Aldo.